Every year mattered. 22 years of email marketing in Romania.
From the first agency specialized in email loyalty solutions in Romania, to the leader in automated marketing and digital communication in Eastern Europe.
20+
Years of Experience
1B+
Emails sent
500+
Satisfied customers
10+
International awards
Our journey through time
Each year has brought new challenges, innovations and achievements. Discover how we have evolved over more than two decades.
2003
The beginning of a new era in email marketing
We are laying the foundations of the first agency in Romania specialized in email loyalty solutions.
2003
2004
2004
Developing our own technology
The zero moment of email marketing's presence on the Romanian market.
2005
The first steps towards recognition
Ziarul Financiar sends the first newsletter and we begin to expand our portfolio.
2005
2006
2006
First European certification
White Image becomes the first company in Eastern Europe certified for best practices in email marketing.
2007
Automated marketing and top partnerships
We implement the first automated marketing programs and launch the database cleaning tool.
2007
2008
2008
First international award
We win the Marketing Sherpa Email Award - Gold Consumer for the Renault SIAB campaign.
Marketing Sherpa Email Award - Gold Consumer
2009
Social media and behavioral targeting
We are launching the first tools to monitor the impact of social media in email marketing.
Best Limited Series Email Newsletter - Gold
2009
2010
2010
Innovation in communication
We are introducing the ability to send newsletters with personalized attachments.
2011
400 million emails
We reach the impressive figure of 400,000,000 emails sent.
2011
2012
2012
Advanced behavioral targeting
We are implementing the first targeted campaigns based on behavioral profiling in the tourism field.
2013
800 million emails
The explosion of coupon sites is leaving its mark on the volume - 800,000,000 emails sent.
Silver - Best Email List Growth Strategy
2013
2014
2014
Multiple international recognition
We won three honorable mentions at MarketingSherpa's Email Marketing Awards.
3x MarketingSherpa Email Marketing Awards
2015
International expansion
We are expanding into Turkey and Bulgaria, integrating new behavioral monitoring tools.
2015
2016
2016
The year of automation
We implement most automation programs in all fields, B2B or B2C.
2017
1 billion emails
We reach the astonishing figure of 1,000,000,000 emails sent.
2017
2018
2018
GDPR compliance
We are changing the way we use data according to the new GDPR regulations.
2019
Adaptation to GDPR
Many companies are still trying to adapt to the new rules set by GDPR.
2019
2020
2020
Security in the era of pandemic
Security is becoming a major topic due to the escalation of cyber threats.
2021
Automation in the automotive industry
We automate many processes related to the automotive industry.
2021
2022
2022
CRM and interactive emails
We are launching a complementary CRM system and the possibility of managing AMP campaigns.
2023
Artificial intelligence in marketing
We integrate AI-based solutions to optimize email marketing campaigns.
2023
2024
2024
Large-scale customization
We implement hyper-personalization solutions for unique experiences for each user.
2025
The future of digital communication
We continue to innovate and define the future of email marketing in Romania and Europe.
2025
2026
2026
The White Image story continues
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