Year 12 - Algorithms
In business, most of the time you make your own destiny based on the decisions and strategy you have or don't have.
2015 was an extremely interesting year in many ways. We are starting to focus on creating more relevant recommendation algorithms and we were hoping for a partnership or even a possible merger with such a provider. However, the reality was a little different from our vision due to our egos. Data management was at the center, so in the end everything fell through and we decided to develop our own solutions.
In search of these, we needed as much data as possible about product prices, their availability, their views or all the details about orders. The goal was to create a tool that could be used in communication in loyalty programs. In other words, the data collected had to be 100% correct from the perspective of purchases. The result of these implementations doubled the number of servers we needed.
All of these steps still help us understand user behavior better today. It was then that we realized that general product recommendation algorithms are fine, but there are a lot of other opportunities that lie in personalizing product recommendations. These require personalized algorithms, which means more data, which basically helps you guess information about users: gender, age, family situation and so on.
In 2015, most clients understand that automation is extremely important and this is immediately evident. We are implementing the most automation programs in absolutely all areas, B2B or B2C and it is the year of integrations with the most CRM applications. We automate processes related to the contractual relationship, offline interactions or e-commerce interactions.
We are approaching the present. The story of 2016 in the next article!
