CLOUD MARKETING ▼
CLOUD MARKETING
Build and manage complete loyalty programs directly from the White Image platform — without complex technical configuration, fully integrated with your eCommerce.
The loyalty program is structured into three functional blocks that work together for a complete experience — both for the marketing team and the end customer.
You define three fundamental lists — Orders, Newsletter, and Reviews — from which the platform extracts data to calculate loyalty scores.
The central engine automatically calculates an individual score for each user. The score is dynamically updated with each eligible action.
Visualize customer distribution across point ranges and create dynamic segments that can be used directly in email marketing campaigns.
You reward a wide range of behaviors — from purchases and cart value, to newsletter interaction or simple presence in the database.
Points on every order placed, regardless of products.
Different points for purchases from selected categories — e.g. more for premium products.
You reward the purchase of an exact product, useful for flagship products or special campaigns.
The more they spend, the more points they receive — the reward naturally increases.
Bonus points for registering a new account — boost the conversion of visitors into customers.
Long-time customers are rewarded — the older the account, the more points.
Points automatically awarded to customers who have filled in their date of birth in their profile.
Responding to specific surveys generates points — you increase the rate of feedback collection.
Simply subscribing to the newsletter brings additional points to the customer.
Points awarded for opening messages — reward active engagement.
Customers who click on links receive points — measure and reward real intent.
Rules can be combined and each can have its own expiration date — maximum flexibility tailored to your needs.
A fixed number for each order placed. Optionally, you can limit the frequency: maximum one accumulation per day or week.
Points are awarded proportionally to the amount spent. Ex: 5 points for every 50 RON spent.
The customer earns points equal to a percentage of the total. Ideal for seasonal promotions with a defined interval.
A fixed number per individual product in the order, regardless of price. Encourage adding multiple items to the cart.
Points are calculated in fixed increments of the product price. Ex: 3 points for every 20 RON. Delivery is excluded.
Points represent a percentage of the price of each product. Additional costs are excluded from the calculation.
Beyond the calculation rules, you define global conditions that control when and how points are awarded — no points awarded uncontrolled.
Minimum basket threshold below which no points are awarded. Ex: orders under 50 RON do not generate points.
Products already discounted do not count towards points. Protect your margin on promotional products.
Orders with a voucher code do not accumulate points. Please note that combining multiple discount mechanisms is prohibited.
Shipping costs are not taken into account. Points are awarded strictly on the value of the products.
Points are awarded on the net value of the purchase, not on the value including tax.
Additional percentage bonus for large orders. Ex: +15% for orders over 300 RON.
Points become available after N days defined by you — aligned with the return period.
The loyalty program is fully visible to the end customer through native integration with Magento, and the marketing team benefits from a dedicated dashboard for analysis and segmentation.
Native experience directly in the customer's account on the website
Complete visualization and advanced segmentation for marketing
With 22+ years of experience in email marketing, White Image offers a complete loyalty solution, natively integrated into your digital marketing ecosystem.
Configuration, calculation, visualization and integration — all from a single platform, without external tools or technical complexity.
12+ types of rewarded actions, 6 calculation methods, individualized expiration per rule — adapt the program exactly to your needs.
Excluding discounts, vouchers, VAT, delivery — no points are awarded unchecked. You protect your margin on every transaction.
The integrated Magento plugin offers the customer total transparency over their points, directly in their account on the website.
Dynamic segments in the dashboard power personalized email campaigns, based on the real behavior of each customer.
The program starts on the date you choose and adapts as your business grows — without structural limitations.
