Improve customer experience with AMP emails
Subscribers want what they find in emails to meet their needs.
AMP for email allows marketers to bring common web functionality into their email designs.
Increase email performance
AMP elements for email
Interactive surveys
Quickly collect feedback by adding live interactive surveys to emails and increase response rates by empowering subscribers to respond in the moment. Allow recipients to respond to a survey, directly from the email.
Delivery of a product
Provide live tracking details for packages, updated the moment a recipient opens the email, with the delivery app. Improve the customer experience by eliminating extra steps and outdated information.
Product Reviews
Your customers can provide feedback directly in email, without having to go to the website.
Carousels
You can present each product or offer in more detail by introducing carousels into the email structure.
Accordion menu
These allow for more details about a product or event in the body of the email without affecting the design and make the interaction and presentation of information in the body of the email more user-friendly.
Integrating calendars into email
You simplify the user experience by inserting the calendar reservation directly into the email, and the user no longer has to perform a series of actions that can become tedious.
For marketers
It means that users perform actions directly in the email, rather than going to the web page, such as RSVPing to an event, participating in a survey, verifying their email address, browsing an online catalog, and more.
For developers
The logic is implemented in JavaScript. Scripts can be easily customized with CSS3 and various AMP elements can be used, from carousels to freshly updated content.
Enjoy all the advantages of AMP in 3 steps!
Add contact list
Upload a contact list or import it from CRM or other systems using existing integrations.
Schedule the campaign
Schedule AMP email campaigns to be sent at the right time, determined based on known user behavior.
Analyze the campaign
Measure AMP email performance with comprehensive analytics, including AMP and HTML opens and form submission metrics.
What happens if the email client does not allow displaying AMP content?
Nothing that can affect your business. AMP emails are preloaded with HTML fallback so that subscribers always have a good user experience, regardless of whether their email client supports AMP or not.
AMP email
Frequently asked questions
What is AMP technology and how does it transform the subscriber experience?
AMP technology goes beyond static email, transforming messages into an interactive experience right in the inbox. Users can take actions like RSVPing to events, completing surveys, browsing catalogs, or scheduling calendar appointments without being redirected to an external site.
How do interactive emails influence conversion rates?
By reducing the number of steps required to complete an action, AMP significantly improves campaign performance. Results include up to a 60% increase in conversions compared to traditional emails, up to 3x more interactions, and an approximately 80% increase in review collection.
What types of interactive elements can be integrated into email?
AMP emails can include interactive components like live polls, product carousels, accordion menus, and appointment calendars. Additionally, content can be updated in real time, such as inventory or tracking information, directly in the email body.
What happens if an email client doesn't support displaying AMP content?
Implementing AMP does not affect message delivery. Each email automatically includes a fallback HTML version, so users who do not have AMP support will receive a classic, but fully functional experience.
What are the steps to launch an AMP email campaign with White Image?
The process is structured in three simple steps: uploading or integrating the contact list from CRM or other systems, scheduling the campaign based on user behavior, and analyzing performance through detailed reports that include both AMP and HTML metrics.
Why is AMP a valuable solution for both marketers and developers?
For marketers, AMP means greater engagement, direct interactions, and fast feedback, without website dependency. For developers, it offers technical flexibility, with logic implemented through AMP components and the ability to create dynamic, personalized experiences through HTML and CSS.
AMP Email
