☆ WhatsApp

WhatsApp Business Messaging in & Automation

WhatsApp has become one of the most effective communication channels between brands and customers. With significantly higher open and interaction rates than traditional channels, WhatsApp allows for the rapid delivery of important messages, automation of interactions, and building a closer relationship with each customer.
Through our platform you can automate WhatsApp communication using events generated from CRM, ERP, eCommerce, internal applications or any other external system.

98%

Open rate

2 billion

active users

3-5 minutes

reading from delivery

Instant communication

used daily

Favorite channel

for quick interactions

WhatsApp automated communications

Transactional communications

Automate the sending of important notifications to customers and deliver relevant information exactly when it is needed.
WhatsApp is an ideal channel for transactional communications due to its high delivery speed, very high open rates, and the direct nature of interaction.

Messages can be automatically generated based on operational events or customer actions in various integrated systems. The platform allows integration with CRMs, ERPs, online stores, internal applications or other external data sources to automatically trigger real-time communications.

order confirmations

delivery notifications

order status updates

booking or appointment confirmations

payment or due date notifications

operational alerts

password reset or account validation

support and ticketing notifications

onboarding confirmations or service activation

BENEFITS

By automating transactional communications, companies can build faster, more efficient, and better integrated communication processes into day-to-day operations.

Fast delivery
of important information

Time reduction
reaction and support

automation
repetitive processes

Increasing the degree
customer information

Reduction
manual interactions

Smoother experience
and more predictable for customers

WhatsApp campaigns

and mass communication

Send relevant communications to large audience segments using a direct, personal channel with high interaction rates.

The platform allows you to run WhatsApp campaigns for both promotional communications and operational or commercial information, using dynamic customer segments and advanced targeting rules.

Messages can be personalized using data from CRM or other integrated systems, so that each communication is tailored to the context and profile of each customer.

promotions and special offers

loyalty campaigns

invitations to events

reactivation campaigns

Benefits:

High rates
of openness and interaction

Increasing conversions
and engagement

Scaling communication
without increasing operational effort

May campaigns
relevant and better targeted

Full Functionality

Event-based automations

The platform allows the automatic triggering of WhatsApp messages based on a "signal" coming from any external system.
Practically, any event in your CRM, website, application or third-party platform can send data to our system and automatically generate a personalized WhatsApp communication.

New customer in CRM

New lead generated from the website

Order completed

Abandon cart

New support ticket

Account activation

Signing a contract

Automations based on information updates

Automatically trigger WhatsApp communications when certain information or attributes associated with a customer are updated in the company's systems.

The platform can monitor changes coming from CRM, ERP, eCommerce platforms, internal applications or other integrated sources and can automatically generate personalized messages based on the new data available.

"This type of automation allows for real-time communication to be tailored to each customer's context, providing more relevant and efficient interactions."

At the right time

Date and time based automations

Automate communication using important milestones in the customer lifecycle and deliver relevant messages at exactly the right time.

The platform allows the automatic triggering of WhatsApp messages based on calendar dates, time periods or dynamically calculated intervals, using existing information in CRM, ERP, eCommerce or other integrated systems.

This type of automation helps companies maintain constant, relevant, and personalized communication throughout the customer relationship, without manual intervention.

Customer lifecycle communications

X months since last order

X days of inactivity

Contract renewal reminder

Progressive onboarding for new customers

Contract renewal notifications

Retention, reactivation and engagement

X months since last order

X days of inactivity

Reactivating inactive clients

Anniversaries and birthdays

Operational notifications and reminders

Warranty or subscription expiration

Contract renewal reminder / contract renewal notifications

Reminder of appointments or due dates

Closer to customers

Transform WhatsApp into an automated customer communication channel

Build intelligent communication flows directly connected to your company's data, applications and operational processes.
Automate customer interactions using real-time events generated from CRM, ERP, eCommerce platforms or other integrated systems and deliver relevant communications at every stage of the customer relationship.

From operational notifications and transactional messages to behavior-based automations, status updates, or customer lifecycle milestones, WhatsApp can become a central channel for fast, personal, and scalable communication.
Deliver the right message, to the right person, in exactly the right context.

The benefits of communicating via WhatsApp

Marketing automation has become the buzzword in the last 2-3 years. We implemented our first marketing automation campaigns in 2006-2007.

High engagement and visibility rates

WhatsApp is one of the most widely used communication channels globally, and messages sent through this channel enjoy very high open and interaction rates. Communication takes place quickly, directly, and in a context where users are already active and receptive.

Personal and conversational communication

Interactions through WhatsApp are natural and close to the usual way people communicate every day. This contributes to increased trust, faster interactions, and a smoother experience for customers.

Automating communication flows

Messages can be triggered automatically based on events, actions or rules defined in the platform, without manual intervention.
Thus, companies can automate repetitive processes and maintain constant and scalable communication with customers.

Integration with external systems and multiple data sources

The platform can be integrated with CRMs, ERPs, online stores, ticketing platforms, internal applications or other third-party systems.
This allows the use of existing data to generate relevant communications synchronized with the company's operational processes.

Relevant communications, delivered in the right context

Automations allow messages to be sent exactly when they are most relevant to the customer.
Whether it's operational notifications, reminders, follow-ups or personalized messages, the right context contributes significantly to increasing communication efficiency.

Fast and efficient channel for operational interactions

WhatsApp allows for the instant transmission of important information and facilitates rapid interactions between the company and the customer.
This helps reduce response times and streamline communication processes.

Unified experience throughout the customer lifecycle

Through automation and integrations, WhatsApp can become a central communication channel throughout the customer relationship — from onboarding and transactional notifications to retention, support, and reactivation.

Not sure which plan to choose? Contact us for a free consultation.

WhatsApp Business Messaging in & Automation

Frequently asked questions

Why is WhatsApp Business more effective than traditional channels?

⌄

WhatsApp has an open rate of up to 98%, being approximately 5 times more effective in generating clicks than email and 3 times more efficient than SMS in conversions. It is a direct and instant communication channel, which offers a much more personal and natural experience for users.

How does connecting to the White Image platform work?

⌄

The platform connects directly to your Meta Business account through the official WhatsApp API. Messages are sent from a verified phone number, ensuring delivery and compliance with Meta rules. After connecting, you have access to essential information such as number quality and daily message sending limits.

What are message templates and why is their approval necessary?

⌄

Templates are standardized message structures approved by Meta, required for sending marketing campaigns. They can include a header (text, image, video or document), a personalized body with variables and an informative footer. Once approved, they can be used in automated or one-time campaigns.

What types of interactive buttons can be added to WhatsApp messages?

⌄

Messages can include interactive buttons that facilitate immediate action, such as quick replies, accessing a website, initiating a phone call, or copying a discount code. In addition, every marketing message automatically includes the unsubscribe option, according to Meta rules.

What is the Carousel format and when should it be used?

⌄

The carousel is an interactive format that allows multiple images to be displayed in a single message, each with its own text and buttons. It is ideal for showcasing multiple products, collections or offers, providing a more engaging and easier to explore visual experience.

How can I measure campaign performance and manage responses?

⌄

The platform offers real-time reports with key metrics such as deliveries, message reads, clicks, and unsubscribes. In addition, the conversations section allows you to directly manage the dialogue with customers, transforming campaigns into active sales or support interactions.

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