WHITESEND • Transactional email infrastructure

Send the emails that your users really waiting for them

Password resets, receipts, verification codes. Connect any sender in 5 minutes, you deliver in under 3 seconds and track each message in real time.
Live in 5 minutes
SMTP or REST API
Data hosted in the EU
whitesend · real-time delivery In Play
average delivery 2.3s PROVIDED 12.743 last 60 minutes
3s
average delivery time
from API call to inbox
99.2%
delivery rate
on dedicated IPs, with active history
5 minutes
from setup to the first email
no migration, no code rewriting
22+
years of experience
pioneers in email marketing in Romania
WHITESEND

What are transactional emails?

These are important messages sent automatically after a user action: an order, a password reset, a registration. Unlike newsletters, they are specific to a single person and must arrive in the inbox immediate, otherwise the experience breaks.
Whitesend is White Image's transactional email service, built on our own infrastructure, with data hosted in the European Union.
Password resets
Order confirmations and invoices
Account verification and activation codes
Delivery notifications and order status
Real-time logs
last 30 days · all streams
Sent 24.180
delivered 23.816 · 98.5%
Open 12.574 · 52%
Clicks 3.789 · 16%
Soft Bounces 23
Hard Bounces 8
START NOW!

From setup to first email, in less than 5 minutes

No complicated migration or code rewriting. You connect the application via SMTP or REST endpoint, using exactly the technology you already have.
01
Add sender
Connect any email address or domain and verify it.
02
Insert the keys
Change the SMTP server to smtp.whitesend.ro or use a secure API key.
03
Send and follow
You launch the first message and follow it in the live log.
send.sh Copy
# send a password reset in a single call curl https://api.whitesend.ro/v1/send \ -H "Authorization: Bearer wsk_live_••••" \ -d from="login@magazin.ro" \ -d to="client@email.com" \ -d stream="reset.password" \ -d subject="Reset your password" # → 202 in queue · delivered in 2.1s
Hostasmtp.whitesend.ro
ports587 (TLS) · 465 (SSL)
user••••••••••••
password••••••••••••
senderlogin@magazin.ro
# works with PHPMailer, Nodemailer, Laravel, Django, WordPress — no code changes
DEDICATED FLOWS

One place for all your messages

Separate password resets, receipts, and alerts into different streams and subdomains for total control over performance. Each stream has its own reputation, specific reports, and delivery rules.
Reset password
Reviews, ultra-fast delivery
48.2K auth.magazin.ro
Order confirmations
Invoices and receipts
12.7K invoices.magazin.ro
Delivery updates
Tracking and status
9.8K delivery.magazin.ro
OTP codes & alerts
Secure verifications
31.4K alerte.magazin.ro
Support answers
Ticket management
3.1K support.magazin.ro
Webhooks
System notifications
5.4K events.magazin.ro
BEHAVIOR REPORTS

See how customers react, depending on the purpose of each email

Stop analyzing the overall average of open rates. Analyze each category separately and understand real behavior: order confirmations are opened, shipping updates are ignored, and reset codes are accessed instantly. This is where the data for your product decisions lies.
COMMUNICATION TYPE DELIVERED OPEN Clicks
Reset password
auth.magazin.ro
99%
88%
74%
Order confirmation
invoices.magazin.ro
99%
71%
22%
Delivery confirmation
delivery.magazin.ro
98%
34%
9%
OTP / Verification
alerte.magazin.ro
99%
93%
81%
Detailed delivery, opens and click statistics for each message type, with complete history and timestamp for each email sent.
EXCELLENT DELIVERY

Built to reach your inbox, not spam

Dedicated IPs, ready to use on our infrastructure, with automatic bounce and blacklist management, plus fully configured authentication out of the box. Reputation is automatically protected so reset codes don't end up in spam.
After 22 years of delivering over 14 million campaigns, we know exactly what keeps a sender out of the junk folder.
DKIM DomainKeys Signature whitesend._domainkey → RSA-2048 Sign
SPF Sender policy v=spf1 include:whitesend.ro ~all CHECKED
DMARC Alignment policy p=reject · rua=rapoarte@magazin.ro Applied
IP Dedicated, with active history 42k/day · excellent reputation Active
INFRASTRUCTURE

Your data remains in Europe

Unlike providers that run on US infrastructure, Whitesend operates entirely within the European Union. Your emails and customer data never leave the EU.
100% GDPR compliant
Your data never leaves the European Union.
ISO certification and auditing
Compliance with ISO standards, with monthly security audits conducted by third parties.
Your data, your control
Full ownership of the data, without processing for secondary purposes.
EVERYTHING IN ONE PLACE

The complete transactional email toolkit

Delivery in under 3 seconds
Created exclusively for transactional emails, optimized for speed.
Full analysis
Delivery, opening, click and bounce rates, in real time, for each message.
Reputation of the sender
Automatic bounce management and suppression lists keep you away from spam.
Company-wide security
DKIM, SPF, DMARC and TLS from the start, with API keys with limited rights.
Webhooks and events
HMAC signed payloads, delivered in real time for any open or click.
SMTP and REST
A clean API or standard relay that integrates with your current infrastructure.
Domains and channels
Check domains and separate sending channels by different teams or products.
24/7 support
White Image specialists, available by phone and email, with quick response.

Your users are updating their inbox right now

Connect a sender, add API keys and send your first transactional email, via SMTP or API.

Frequently asked questions

What are transactional emails?

What are examples of transactional emails?

How do I start sending through Whitesend?

What is the difference from a newsletter?

Do I need to modify my application?

Where is the data hosted?

What reports do I receive?

Let's talk!
Fill out the form and a specialist from our team will contact you as soon as possible.
Address
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Sector 1, Bucharest, Romania
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