Alpha Shop
#alphacards.ro
When AlphaBank wanted to offer its customers a simple and transparent loyalty mechanism regarding the use of AlphaBank credit and debit cards, we implemented alphacards.ro together.
The online platform supports the Alpha Shop rewards program - a program that turns debit or credit card purchases into points and the points can be redeemed for gifts. Alphacards.ro allows any Alpha Bank cardholder enrolled in the program to identify partner merchants, their locations in the country and view the Alpha Shop program offers. Everything is simple and transparent.
Alpha Shop
Personalized Loyalty
In a loyalty program, it's not enough to offer the best benefits, you have to be relevant. It's not enough to put the available offers on the table, but to highlight the ones that matter to each person.
Thus, in the Alpha Bank loyalty program, we implemented the mechanism through which each Alpha Bank credit or shopping card holder, depending on the points accumulated in the loyalty program, receives relevant offers based on interests, geographical location, gender and a series of other criteria that make communication even more personalized and efficient.
To make things truly relevant, one of the criteria is that no client receives the same recommendation twice. Communication ensures the best conversion rate among AlphaBank communications.
Mega Image - Card Connect
Personalized Retail
When Mega Image launched its Connect loyalty card, the main promise was to create personalized offers for each customer based on their purchasing habits.
Together with the Mega Image team, we made the promise become a reality by putting in personalized communications the discounts that suit each customer based on their purchase history.
Now at Mega Image you can enjoy weekly discounts on the products you are interested in.
Enter the field with Legrand
grandwin.ro
Energizing an entire distribution network and B2B partners can always be a challenge.
castigculegrand.ro is the answer to this challenge - a platform that communicates and helps Legrand distributors enjoy exclusive benefits that they can benefit from by stimulating the sale of Legrand products.
It is an exclusive place where they can see the discounts for each product group, where they can upload invoices for purchased products, where they can see the points accumulated and the advantages they benefit from.
castigculegrand.ro is the most successful incentive program for Legrand partners
#billionsteps
Otter Distribution
Millions of smiles and experiences, millions of surprises and lessons learned. It's time to show everyone our big family.
When you sell shoes that customers have been enjoying for over 20 years, you manage to create stories that inspire the entire community. The campaign aimed to create engagement among Otter customers at the time of celebrating 20 years of activity and involved the entire community of bloggers and customers. In just a few weeks, it generated almost 1000 unique messages from customers who wear shoes purchased online or in Otter stores. Beyond the concrete act of purchase, members of the Otter family understand, recognize and confess without hesitation the reasons why they are close to the brand: quality, loyalty, familiarity.
Otter Distribution is present in everyone's lives today through OTTER, TEZYO, SALAMANDER, ALDO and CLARKS, but now it's not just about discounts. It's about community, family and the joy of sharing with those close to you. Because «Sharing is caring».
SufletiX - Good man on OLX
CSR Campaign
The CSR - OLX campaign had as its starting point the increase of awareness and involvement of OLX visitors in the charity section of the site.
Thus, we identified one of the most important needs of human beings, namely to be perceived as good and altruistic. With this in mind, we wanted to create an environment where everyone could identify and find common values.
So we created a character we can all identify with, Sufletix - Good Man on OLX. This character has superhero abilities and uses them to do good things for people in need. His personality has a lot in common with real people. Sufletix's powers come from his will to do good things through donation.
In the first week of the campaign, there was a 30% increase in donations on the site, compared to the previous month.
Reactions on Facebook: "What Batman? What Superman? Have you heard of Sufletix? He's a different kind of hero, with a simple power: to pass on"
The Marathon - Black Friday
Otter Distribution
Black Friday is, in itself, a race for discounts. It is the most anticipated time of the year, when many people purchase the products they need.
Because there are limited stocks and demand is greater than supply, there was a rush for discounts, who is the first to grab the product they want. From here we created the idea of the "Black Friday Marathon". Beyond the fact that this race for discounts resembles a sports one, the idea of a marathon fits with the products sold by Otter: footwear. For success in the marathon, beyond determination and training, you need a good pair of shoes.
The marathon was divided into three discount races: the Sports Race, the Elegance Race, the Smart-Casual Race
The campaign had online and offline communication components, activations with bloggers and in stores, and the results are suggestive: over 100% increase in sales compared to the previous year.
Noriel Voice
Interactive Toys
The main goal of the communication was to create engagement on the eve of Easter.
All in the desire to create a new set of Noriel toys, personalizing them with the voices of real children - voices of children whose parents have given their consent to Noriel communications.
Those who wanted to get involved in the creation of this new toy had three days to record their children's voices online or upload an audio clip. A special landing page was created for this purpose. Each toy on the landing page could audibly interact with visitors on mouse-over.
This was the first communication in which Noriel customers were approached as a community that could get involved in building a Noriel toy. They felt that they could personally contribute to building the toys, and their involvement was rewarded with toys, offered as an incentive.
In the end, over 300 registrations were submitted, and the initial target was exceeded by ~100%.
Customer Journey Porsche Inter Auto
After-sales Optimization
Optimizing the aftersales process by redirecting car owners and users to PIA repair shops.
We created a series of automated messages sent to new car buyers, the messages being differentiated depending on the life cycle of the vehicles purchased.
The messages aimed to: Evaluation of the acquisition process (7 days from delivery) - The main purpose of the message was to evaluate the experience of purchasing a new vehicle from PIA and to capitalize on the satisfaction that most car owners have, while at the same time trying to obtain reviews on the dealer locations in Google.
Accessories (a message sent 14 days after delivery) - We invoke the customization of the new vehicle. Accessories were offered depending on the type of vehicle that beneficiaries purchased from PIA.
Seasonal technical inspection (a message sent 160 days after delivery) - The purpose of the message was to increase buyer awareness of winter/summer climate changes and to invite customers to schedule their first service visit.
First Annual Inspection (340 days), Second Annual Inspection (700 days), Third Annual Inspection (1050 days) - messages reminding customers about mandatory inspections to maintain warranty and legal compliance.
The engagement of these messages was 101% higher than the industry average.
Altex DSLR Lovers
Lead Generation
The campaign was created with the aim of growing the database in a relevant way. The challenge was the limited time we had available – just one day. To make the challenge more difficult, the collection day was Sunday, a non-working day, and most consumers were likely to be on vacation (due to the holiday season).
The objective of the campaign was to collect leads using quantitative techniques in the foreground, and qualitative techniques in the secondary plan. To achieve our proposed objectives, we customized the yahoo mail Romania page with this campaign. Users who intended to enter on Sunday, June 30, 2013, on the yahoo mail account were welcomed on the Altex Nikon d5200 campaign page.
The associated and niche landing page for photography enthusiasts managed to increase the number of subscribers on a Sunday by 1125%.
