Year 10 - Personalization
Personalization. Personalization and more customization. That's what customers are asking for and that's what the users we communicate with need, so in 2013 we are integrating new tools and developing new customization possibilities.
Dynamic targeting is starting to become an increasingly important player in all strategies. We use the behavior of users on websites to understand which doors we need to open in emails. We are also sending another extremely important player into the "field": dynamic content in emails. What was its superpower? Here is a suggestive example: for a user who read an email from a restaurant at lunch, he will see the offer available at that moment, and one who opens it later will see the offer available for dinner.
These are our strengths in a market that is increasingly dominated by voucher sites, which manage to build impressive databases in a very short time, and sites that we are also starting to co-opt into our portfolio. This is why the volumes of sending have increased greatly, reaching the point where this year we sent no less than 800,000 communications!
2013 also brings us a surprise, a new award: Silver in the Best Email List Growth Strategy category for Noriel. Surprising because at that time we didn't expect to win an award with a database growth strategy, but this proved once again that we were playing very well in all stages of communication.
What happened next in 2014? I told you about it in this year's article!
