Year 11 - New Horizons
Looking back we see years of work, results and innovation. Looking into the future we see opportunities. For now we will stick to 2014 because it was an extremely interesting year.
We win three honorable mentions at MarketingSherpa's Email Marketing Awards for clients: Porsche Inter Auto (Build and Cleanse – E-commerce), Altex (Build and Cleanse – Lead Gen) and Renault (Create and Design – E-commerce). What's more, the winning entries are noted as "not only excellent at generating solid results through email marketing, but also managing to turn opportunities into challenges in a creative and audience-focused manner." And that's not all! The Porsche Inter Auto campaign is being presented as a case study at the February 2014 MarketingSherpa Summit in Las Vegas.
Beyond the awards themselves, all these confirmations are extremely important to us because the awards covered all the elements that can create a successful campaign, from database growth strategy to e-commerce creation and strategy. In other words, they showed us that we are doing the right thing.
Looking back a little, 2014 was the moment when voucher sites started to falter and even close. This was immediately felt in our customer base and on the volume of submissions. On the other hand, we started to manage messages for customers from Vietnam, Poland, Bulgaria or Hungary, and our world was getting bigger and bigger.
I wrote about what happened next in 2015 in the following article!
