Year 14 – The First Billion
How long does it take to go from 0 to the first billion? We know the answer: 14 years. Yes, in 2017 we reached the astonishing figure of 1,000,000,000 emails sent.
What did this mean for us? First of all, the growth came due to the diversification of clients, and the largest database managed was approximately 5,000,000 contacts. Thus, we turned to more powerful servers, managed faster message sending and faced a lot of challenges related to maintaining the integrity of the databases.
Also in 2017, we are redoing the way we monitor user behavior on the site, thus increasing the accuracy of the data we collect. We made this decision after realizing that in previous modules there were many cases where we were unable to capture all types of behavior. Thus, we completely redesigned the collection model, and this redefinition helped us outline a more detailed “customer journey”. All this time, nurturing projects are starting to take shape in the Romanian market, both in terms of lead management and educational projects.
Taking a quick look back at 2016, when we were telling you about the difficulties we faced due to the team change. Now we are “playing” and building with a different team, we encounter many stressful moments, and at the end of the year we draw the line and find out that it is the most profitable year in the company's history.
The line is dotted because we are preparing for a new complicated year, with more and more discussions about data protection and the changes that would be brought about by GDPR in 2018. But that's what we'll talk about in the last article about our story.
