Year 4 - Automated Marketing
We are still in a time when online is growing and trying to take on traditional marketing media (print, TV or radio), and we have a tool at our disposal that can completely change the market: automation.
Things were not that simple, however, because although there were implementation possibilities, many people viewed automated marketing with great skepticism. However, even if there were still many who did not fully understand all the benefits and advantages they could obtain from it, there was also a "game changer", in our case Porsche Inter Auto who created the first automated communication scenarios for after-sales. This way we were able to reach customers very quickly with a series of extremely important stages of this moment in the "customer journey", which otherwise would have required very high costs, through the call center.
Another automation process targeted the communication with leads coming from the site to schedule a meeting with a sales agent. The results in these cases improved the entire sales process.
2007 is the year when email address validation tools also made their presence felt. Initially intended to be sold as a separate service, it eventually became an internal service used even today for database sanitization. It is, from our point of view, one of the critical services that ensures our protection.
Our entire activity is constantly diversifying, and gratitude was not late. That's how it happens that the very next year we win the first international award. I wrote about it in the article dedicated to 2008.
