Year 6 - Crisis
It may sound surprising, but the beginning of the financial crisis was only good for email marketing. Why? The answer is very simple. Once it appeared, clients began to optimize their budgets, and email became an increasingly popular communication channel because it was very affordable.
In fact, the crisis seriously contributed to the development of the entire online industry. Referring specifically to email, the theory was simple. Why use mail, when you can use email very simply, quickly and cheaply.
Crisis, crisis, but 2009 is the year in which we showcase another important award: Best Limited Series Email Newsletter for Marketing Purposes for the campaign Renault Koleos Caravan. If last year the award came for a simple, punctual campaign, this time we are talking about a much more complex one, which lasted over a month and had several communication stages. This time we expected an award because we had worked very hard, integrated offline and online elements, targeted communications and lead collection mechanisms.
In the same year 2009, we implemented the first behavioral targeting: retargeting users who opened an email, based on clicks from previous emails. We are also launching the 7w shortlink service. It emerged with the development of social media because brands wanted to monitor the impact of the content distributed there.
The crisis continues, but we cannot stand still despite all the challenges. We have told you how 2010 unfolded in the following article.
