Year 13 – The Age of Automation
For years we've been talking about automation, the benefits it can bring to processes and how good it can be for campaigns, but sometimes our message wasn't being heard. In 2016, the light came on and finally everyone started to hear.
Ironic, but it was like the first time they heard about this infinite possibilities and they rushed to test what and how it works. Our assumption: curiosity, but also the pressure to streamline and reduce expenses. That's how it is that this is the year in which we implement the most automation programs in absolutely all areas, B2B or B2C, and with the most CRM applications. We have automated at full speed, processes related to the contractual relationship, offline interactions or e-commerce interactions.
2016 was an interesting year, which we awaited with great interest, but also probably one of the hardest due to the changes in the team. It was the moment when members who had built extremely interesting projects in the last 3,4 years decided to continue on a different path. We closed ranks, we rebuilt and we can say that it was the year:
- The most effective Black Friday campaigns, with increases of more than 100% compared to 2015;
- In which we were 100% involved in several crisis situations of our clients to resolve them;
- Tough discussions with a number of clients who did not treat our collaboration as a partnership. All in the context where we were always involved in supporting them beyond the contractual limits, without expecting extraordinary thanks, but expecting a correct position from them.
