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Why are they effective for communication?
SMS marketing campaigns have an open rate of 98% within the first few minutes after receipt. In this article, you will discover how to create effective SMS campaigns using short and direct messages to target the right audience precisely and boost sales.
Advantages of SMS Marketing
SMS is a direct and fast communication channel for acquiring new customers, delivering immediate results for your business. Text messages are more effective than any other digital marketing method, proven by their significantly higher open rates compared to any other communication channel and a response time under 3 minutes.
Text messages have a high open and read rate
A user checks their phone up to 58 times a day. Thus, text messages are the perfect way to capture customers’ attention. Text messages are short and therefore easier to read. An average customer responds to messages in less than 90 seconds. SMS campaigns generate conversion rates up to 45% higher than email marketing campaigns. Direct messages create a sense of urgency that drives immediate actions from users. Customers usually prefer simple and fast communication for various offers and promotions, especially when sent at the right time. "Bulk SMS" campaigns allow sending messages simultaneously to hundreds or thousands of users, with results measurable in real time.
Lower costs compared to other methods
SMS marketing costs significantly less than other promotional tactics. A simple text message costs only a few cents, and bulk SMS campaigns have a low cost per send. Compared to expensive TV or radio advertising, SMS is a cost-effective option. For example, a startup can achieve excellent results with a limited budget. SMS marketing platforms include analytics tools that measure the effectiveness of each campaign based on performance metrics such as:

• open rate
• conversion rate
• ROI
• cost per message

These indicators help you optimize your SMS marketing strategy in real time, increasing efficiency and improving your chances of achieving your goals. White Image clients report an ROI of 25-35% from SMS campaigns, outperforming other digital marketing channels.
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SMS marketing campaigns come with precise targeting
In addition to low costs, SMS allows you to send messages directly to your target segment. You can segment your audience by desired criteria such as age, location, purchasing habits, or interests.

• Age
• Location
• Purchasing habits
• Interests

For example, you can send offers for baby care products only to mothers or discounts on sports equipment to sports fans.

Targeted campaigns have a conversion rate 60% higher than regular ones.

Bulk SMS platforms provide you with data not only on the campaign’s overall message open rate but also individually for each contact, helping you refine your contact list. Additionally, customer interest increases when they receive relevant messages at the right time.

A customer who abandoned their shopping cart and receives a message with an offer on the products left in the cart will be more likely to make a purchase.
How to create an effective SMS marketing campaign
Creating a successful SMS campaign requires attention to detail and a clear strategy. White Image specialists create personalized SMS strategies and campaigns, tailored to each type of business.

There's a specific set of factors related to industry, competition, or the specifics of the target segment that require a personalized approach.

Message Personalization

SMS messages tailored to the customer’s needs increase conversion rates by up to 30%. Include the customer’s name, references to previous purchases, or preferences, such as products added to their wishlist, in the text message. Customers appreciate communication that offers deals on products they are interested in.

Use your database to segment your audience and send relevant offers to each group. An SMS tailored to the customer type or interest is like having a direct conversation.

Another approach is automation. You can send SMS messages for birthdays, anniversaries, or based on customer behavior.

SMS campaign platforms offer features to insert variables into messages, such as name, company, product, etc. This way, even when sending to thousands of contacts simultaneously, each message is personalized for the individual user, increasing engagement.

Avoid generic phrasing and focus on specific benefits for each segment.
Want to launch an SMS campaign?
Contact a WhiteImage specialist!
Choosing the right time to send

The timing of SMS messages can make the difference between success and failure.

Generally, messages sent from Tuesday to Thursday have better open rates, but it greatly depends on your business type. Monitor periods of high website traffic as well as days with good sales results.

The hours between 12 PM–3 PM and 7 PM–9 PM usually bring the most responses, as users check their phones during lunch breaks and in the evening. Avoid Mondays, when users are overwhelmed with messages, and weekends, when they are busy with personal activities.

Bulk SMS campaigns require strategic planning based on audience behavior.

Use SMS alerts for limited-time offers during peak shopping hours. Test different time slots and measure the conversion rate for each segment. For example, messages sent 2 - 3 hours before an event can increase attendance by 25%. Customize the schedule according to the campaign type - promotions, announcements, or transactional messages.

Measuring SMS Campaign Performance

Monitor key metrics for each campaign. Compare performance across similar campaigns using the following indicators:

• Open rate: Measures the effectiveness of the sent messages.
• Conversion rate: Tracks customer actions resulting from the campaign.
• ROI: Compares campaign costs with generated revenue.
• Cost per message: Evaluates the profitability of each SMS sent.

This data provides insights for optimizing your SMS campaigns.

Analyze these indicators and adjust your strategies to increase campaign efficiency. They answer simple questions: which segments perform better? Which time slots yield the best responses?
Successful SMS Campaigns
An example of a successful campaign that White Image developed and ran for several years was for communicating Mega Image's weekly promotions.

We launched an SMS campaign with a very high level of personalization, meaning that each SMS referenced a product that the respective customer frequently purchased using the Conect - Mega Image card, and included a unique link directing each customer to a personalized offer list tailored exclusively to their preferences. These SMS messages had an interaction rate of ~70%.

Another example is using SMS as a method to collect marketing consents offline. Car manufacturer Toyota invites customers to fill in their personal details on a tablet in showrooms and then sends a confirmation SMS subscription that requires a simple reply with "yes." This way, SMS is used both to collect information and to confirm marketing consent. This technique can be easily used by any business with an offline presence.

The core idea: test new strategies to optimize audience segmentation and achieve real benefits.
Conclusion
SMS marketing campaigns deliver quick results with minimal investment. Short messages are easy to read and can increase sales by up to 45%.

Use proper audience segmentation and send offers at the right time for the best results.

Test different types of messages to discover what resonates best with your audience.

Create your SMS campaign now and watch your conversion rates and customer loyalty grow.
Want to launch an SMS campaign?
Contact a WhiteImage specialist!
Frequently Asked Questions
1. What is SMS marketing and how can it help my business?
SMS marketing is a form of direct marketing that uses text messages to reach your target audience. SMS campaigns have a higher open rate than emails. This type of mobile advertising increases conversion rates and helps foster customer loyalty.

2. How can I segment the audience for my SMS campaigns?
You can create lists by grouping contacts based on age, location, or buying behavior. Audience segmentation increases the accuracy and effectiveness of your campaigns.

3. What are transactional messages and SMS alerts?
Transactional messages are responses to customer actions, such as a purchase, delivery information, or availability updates. SMS alerts inform customers about new offers or important changes. Both increase your business's operational efficiency.

4. What are SMS credits and bulk SMS campaigns?
SMS credits represent the number of messages you can send through your chosen platform. Bulk SMS campaigns allow you to send the same message to many customers at once, saving you time.

5. How can I personalize messages to increase the effectiveness of RCS campaigns?
Add the customer's name and offers based on previous purchases. Tailoring your SMS messages increases the chances that the message will be read and lead to action.