Targeting clients and sending the most relevant offers for each segment plays a critical role in the tourism industry. The management of relevant messages may range from targeting demographic databases to targeting based on the acquisition history and on the preferences manifested over time. Furthermore, the management of discounts for the loyal clients may create differences, and the confirmation in due time of the reservations may increase clients’ trust in your brand.
 
White Image offer for the companies activating in the tourism industry includes all the mechanisms necessary in order to create relevant messages:
 
- the relevant targeting of the subscribers/clients based on the demographic databases and on the acquisition history
- the possibility to deliver time sensitive information in due time, as well as latest offers  
- managing clients’ reviews related to a certain place  
-using social media for the dissemination of messages to other targets, and advanced monitoring of the impact
- the management of transactional emails related to the confirmation of reservations, and the automatic management of the formal documents such as proforma invoices