Customers are currently more sophisticated, more careful in relation to the shops from which they purchase, they analyse much more offers before making a purchase decision, and they compare prices and information from various sources. In this context, there are two important factors influencing the purchase decision: the price and the relationship developed with the brand in question. While the price of other competitors cannot be influenced, the relationship can be cultivated.
 
White Image provides a full set of services and functionalities which help you know your customers better and, eventually, to develop a trustful relationship with them.
 
Characteristics
 
- the integration of data from various sources and the tracking of the source of each entry made in the database helps you separate customers who are only looking for information from customers who are ready to purchase.
- the monitoring of the acquisition history and of the actions allows you to identify which customers bring the highest profit and also to follow the history of their interests in time, in terms of products they have purchased, or of brochures they have downloaded.
- modelling the database using the RFM analysis in order to analyse the evolution of the most profitable groups of customers
- advanced segmentation based on the acquisition history, as well as on the demographic data, and on the interaction with the previous messages, in order to increase the degree of relevance.
- dynamic content, so that you can make sure that each person receives both customized messages, as well as message which contain the most suitable offers.
- generating promotional codes in order to make sure that your most important customers benefit from preferential prices and in order to be able to expand the tracking of a certain promotion beyond the online level, on the offline one
-creating customized landing pages with the purpose of increasing acquisition and conversion rates   
- cross-selling possibilities based on the data related to the acquisition history, and on the interaction between the company and each person
- generating proforma invoices and transactional messages
- integrating all the messages with social media and providing for the ability to identify and target users who share the content and the offers in social media