In the medical area, the most significant problem is probably the lack of information or contradictory information. Any patient or client searches for relevant information, information which ultimately helps you, as service supplier, to build trust. Furthermore, the clients and the patients feel the need to interact, have many questions, fears and unknown aspects related to their illnesses.
 
White Image provides instruments that are relevant for the administration of the communication in the medical area:
 
- the possibility to target in advance in order to deliver the most useful information to each person
- the possibility to manage subscribers’/clients’ comments and questions  related to a certain medical problem and to their tracking
- the monitoring of the type of articles/categories of medical problems in which patients are mostly interested
- using social media with the purpose of disseminating messages to other targets as well
- managing client loyalty programmes and the scoring of the most active users