Transactional emails provide the significant advantage that they are always expected by those to whom they are sent, thus generating very high message open rates and click rates. Whether they are delivery confirmations, payment confirmations, or invoices, etc., all these emails represent a cross-selling opportunity, provided they are managed in an efficient manner.
 
Characteristics
 
-          The possibility to manage the list of transactions and to record their history
-          The possibility to send invoices related to each transaction
-          The capacity to integrate data from various sources and to monitor transactions
-          Generating one–to-one messages, related to the event created by a certain person
-          Advanced control of the delivery time, for example, administration related to the purchase date, to the evaluation survey performed in order to assess the satisfaction related to a certain acquisition treated separately function of the days of the week, the separate treatment option for the messages that are to be sent in weekend, etc.
-          An advanced monitoring and reporting system – monitoring massage opening, clicks and other actions which supply actionable data for the future communications
 
Benefits
 
- increasing business opportunities, by the capacity to deliver relevant messages at the most suitable moment  
- improving results without having to plan for whom to target and when  
- focussing on messages and testing the best versions of answers
- reducing operational costs generated by the decrease in communication through the conventional more expensive channels.