Companies usually focus on the identification of the most suitable customers for the most adequate offers, instead of focussing on the best offers for each customer. In order to be efficient, such offers/messages should be sent at the most adequate moment.
 
Most systems are able to react immediately to the users’ behaviour, but White Image provides solutions able to analyse a large volume of data, and to generate messages based on historical data, for example changing the status of a customer or decreasing activity.
 
The trigger-type events can be related both to an acquisition, as well as the filling in a survey, to the answers given to a survey, to the interest for a certain category of products, to whether a message has been opened or not, etc.
 
Characteristics

monitoring actions – whether an order or a product purchase is recorded, or whether an user has opened a message or clicked on a certain, White Image allows for the real-time identification  of the users who performed these actions.

customizing messages -  once the action has been identified, the system allows for assembling the relevant content for each message sent, for each email, and for the determination of the most suitable product.

deliverability – due to the fact that this type of messages are much more relevant than the usual campaigns, it is very important that they should be delivered into the Inbox. White Image provides for the proactive monitoring of the deliverability and, if the case may be, provides certification solutions.
 
Advantages

- turning to good account the communication opportunities as much as possible
- improving results without having to plan for the customers you want to target and about when to target them
- focussing on messages and testing the best versions of answers  
- increasing the degree of loyalty