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The complete image of your clients
Resources
Articles
Loyalty
Loyalty or how important is to keep your clients close
Loyalty through e-mail in Romania?!
Something about loyalty
Landing page optimization
8 seconds to create a conversion
Development administration lists/databases
A new list of subscribers for e-mail marketing?
Collect addresses efficiently based on indicators
How you regain inactive subscribers?
Indicators in list clean-up
Marketers, running after newsletters subscribers
More efficiency through correct integration of clients data
New subscribers, future clients
Solutions for database growth
Email Marketing Strategy
3 tactics of using dinamic content in the email marketing programme
Administration strategies of frequency preferences
Colectarea adreselor de email prin tactici offline
Convergence - more than a word in fashion
Email marketing, more than a simple newsletter
Essential elements for building a relationship
Genereaza lead-uri si creste listele de abonati folosind targetarea comportamentala.
Grow your clients loialty through email integrated contests
How to create efficient birthday emails
How to Delegate the Acquisition of New Subscribers to the Subscribers Themselves
How to grow your database
How to optimize the transactional emails
How to plan your holiday email campaigns
How to sale through email on holidays
How to use behavioural analysis in a creative manner
Lifetime value vs short time profit
Make your holiday email unique!
Persuasion in email marketing
Prepare your email for holidays
The elements of a loyality strategy
The imperative of relevance: why and how to become more relevant
The newsletter - more than an efficient loyality instrument
What is the best frequency for sending newsletters?
Would you like fries with that? or how to integrate cross-selling into a newsletter
Creation Email - Design, Copywriting & HTML Tips
Eternal question: Video in email?
How to pass from 'Received' to 'Read' in email marketing?
Newsletter design, deliverability & interactivity. Do you think that a newsletter may be projected anyhow?
The key element of the newsletter? The Subject
The power of call-to-action - Make them click!
Segmentation, Targeting & Email Personalization
Building the complete profile of your subscriber
Dynamic content or how can communication be personalized through email
Email marketing: arts or science?
Relevancy - principal ingredient in a prescription of a success company of email marketing
Segmentation -
Succes in email marketing: segmentation
Surveys: the best feedback
What about a unique email for each of your subscribers?
What does not interest me
Delivery & ISP Relations
3 advantages in utilization of an ESP (Email Service Provider)
Again about reputation in email marketing
Colect addresses efficiently based on indicators
Deliverability, more than a simple indicator in email marketing
Discover what reputation means in email marketing
E-mail marketing facing spam
Face to face with deliverability in email marketing
How to maintain a good online reputation?
The importance of reputation in email marketing
The truth about deliverability in email marketing: 1 of 5 does not reach destination
Who reported me?
Indicators and Email Marketing Tests
A/B Tests : The Mathematics behind email marketing
About email and prime time
Absolute truth in communication on email through A/B test
Customer information tracking
Do we correctly evaluate the success of an email marketing campaign?
E-mail marketing generates the biggest respond rates
Efficiency in anniversary messages
Email render rate - The new indicator in email marketing campaigns measurement
Indicators in lists clean-up
Loyalty actions efficiency measures in recomandations also
Microphone test in email marketing: A/B test
Which is the perfect moment for sending newsletters?
Email Marketing Legislation
Antispam legal document in Canada (approved by the Parliament - April 2009)
Antispam legislation in New Zeeland
CAN-SPAM Act 2003 (Controlling the Assault of Unsolicited Pornography And Marketing Act of 2003. Legal document in USA)
Changes in CAN-SPAM Act - May 2008
Explanations regarding legal aspects about spam in Russia
Explanations regarding the unsubscribe process in Germany
Explanations regarding unsubscribe process in Germany
Final Amendments to 'E.Privacy' Directive
How spam world has evolved, via Project Honey Pot
Law of electronic commerce - 365 since the 7th of June 2002 (Legal document which reglements in Romania the unsolicited commercial sending of messages)
Reglementations regarding 'privacy' and electronic communications in UK (2003)
UE Directive regarding Personal Data Protection
Trends and Tips
2006 in email marketing
A new beneficiary of newsletter: the advertiser
About a banner eficiency inserted in a newsletter
Administration strategies for frequency preferencies
Copywriting tips for email
How do email and social media work together?
How to make money from a newsletter
HTML5 - The next big thing
Make the most of your email preheaders
Mistakes in email communication (II)
Mistakes in email communications (I)
Miths and lies in e-mail marketing
ROI in social media
SEND-TO-A-FRIEND : Bacause a friend recommendations is stronger than traditional publicity
Send-to-a-friend button versus share on Facebook/Twitter
Solutions to integrate video content in emails
Subscribers interest for newsletters is growing
Social media strategy
Email marketing & social media integration
Research and white papers
Delivery Report 2006 - 2007
Engagement tactics in email - A conversation guide with your subscribers
Holidays in retail - email marketing guide
Inbox Design Inside 2008 - study regarding email clients distribution used in Romania
Inbox Review 2010 - The most utilized email clients in Romania
Inside 2007
Inside 2008
INSIDE 2009 - the study analyzes the way newsletters have been read in 2008
INSIDE 2010, the 5th edition. A complete analysis about the way the email messages were read in Romania in 2009
INSIDE 2011, the 6th edition. 2010-2011 email marketing trends.
Dictionary
Email Marketing Dictionary
Effectively manage aspects of email marketing campaigns: list management, deliverability and analysis.
Manage the sales process. From the prospect status to the customer status can be only one step.
Monitor your campaigns ROI.
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