Any email which you send can turn into a genuine sales tool.  So, make the most of it and optimize your emails in any circumstance.

We’re now on the home run to the winter holidays.  All of the companies that respect themselves, your own company inter alia too, will think of some season’s greetings to send to customers.  Everyone wants to be different, but what can you actually do to leave the crowd and the commonplace “Please accept our warmest…” behind, or perhaps make the most of it?  Keep in mind that your prospective recipient is most probably a client of other firms or companies that will most probably send their warmest regards to your recipients too.

Bottom line: your client will have an inbox full of best wishes and warmest regards.  But you can make your message stand out and scream “pick me, pick me…” out loud.

All of the marketers will ask their designers to draw the most spectacular layouts, which will have to match the season.  Copywriters will use their best creative weapons to come up with most touching or funniest messages.  And all of that just to draw the attention of those who get the message.

You will definitely want your season’s greetings to stand out. And you can do that by adding new components to this simple message; these components can bring conversion rates that will eventually materialize in more sales.

How

Never let one sales opportunity get away. Apart from the text, you should add a discount, bonus or special offer.  The purchasing decision can be made any time. Seize that opportunity!

The subject field. Make your recipient open that message at first sight.  Your recipient will only see subject lines like “The X company wishes you A Happy New Year!”, etc.  With such a subject, the chances that your email should be open are quite small.  If you want to stand out, you can personalize that message and you can also launch a special offer, etc. “Florin, Santa has just brought you a 10% discount for…”.

Promote your offers!  Well, why shouldn’t you use your space efficiently?  Those who get the message would like to see something more too. But, when you write your season’s greetings, they should match what you plan to promote.  More specifically, if you import cars, you shouldn’t just show a car and write “Merry Christmas to you and your family!”, etc.  You can rephrase it into “You will definitely find all of your wishes come true under the Christmas tree.  And if one of your wishes was to buy a new card, we took care of that. We’ve got a mega-offer for… Just pick up what you need.”

Set a reminder! Add a reminder like “Do you want to have the car you wish under the Christmas tree?  Seize that opportunity before December the 23rd” in order to stimulate the recipient even more into placing that order.

The order button. Not lastly, don’t forget about the signup form that recipients have to fill out before enjoying your offer. Just insert a strong call-to-action – Get yourself a Christmas gift – that should direct subscribers to a page where they can fill out their personal data, so that your sales rep can contact them later.

The recommend button. Use that too. Maybe your recipient has friends who are interested in a certain model that you promote, but they are not newsletter subscribers. Just give your subscriber an opportunity to recommend your offer to others. You can expand your database with a new subscriber, who can turn into a client.

Social Media. Since we have been speaking about the integration of email marketing with social media, also add the Twitter/Facebook buttons, which enable subscribers to share your offer through their personal social media accounts.

Personalize. If you have sent out your email marketing campaigns properly over the year, and if you have been careful about relevance, segmentation and targeting, then you should have enough data to make your season’s message different from all others. Personalize it! Speak to your recipient in such ways so as to believe that the message is specifically directed to him or her alone. Make it clear that you’ve got a special offer for him or her alone. Make them feel special.

Making a difference is key in every publicity, marketing, and communication project. One-to-one communication comes with a lot of perks, regardless of when you run your campaign, and that can help you make a difference and persuade your interlocutors.