2006 in email marketing
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3 advantages in utilization of an ESP (Email Service Provider)
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3 tactics of using dinamic content in the email marketing programme
An increasing number of companies rolling email marketing programmes want to use dynamic content. This is an admirable goal, because with dynamic content you keep your promise of tailoring ...
8 seconds to create a conversion
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A new beneficiary of newsletter: the advertiser
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A new list of subscribers for e-mail marketing?
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A/B Tests : The Mathematics behind email marketing
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About a banner eficiency inserted in a newsletter
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About email and prime time
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Absolute truth in communication on email through A/B test
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Administration strategies for frequency preferencies
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Administration strategies of frequency preferences
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Again about reputation in email marketing
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Antispam legal document in Canada (approved by the Parliament - April 2009)
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Antispam legislation in New Zeeland
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Building the complete profile of your subscriber
In the past, you could send the same newsletter to all subscribers, which included the same promoted products, the same discount for everyone and the same level of satisfaction and get a good ...
CAN-SPAM Act 2003 (Controlling the Assault of Unsolicited Pornography And Marketing Act of 2003. Legal document in USA)
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Changes in CAN-SPAM Act - May 2008
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Colect addresses efficiently based on indicators
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Colectarea adreselor de email prin tactici offline
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Collect addresses efficiently based on indicators
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Convergence - more than a word in fashion
Convergence is overrated and overused in the business community. But it is still of great relevance, when it comes to email marketing. The concept of "convergence" is instrumental to ...
Copywriting tips for email
The main challenge to writing a good copy for email marketing comes from the author’s mindset. And this is because most of the people who create the texts, write using text processing ...
Customer information tracking
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Deliverability, more than a simple indicator in email marketing
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Discover what reputation means in email marketing
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Do we correctly evaluate the success of an email marketing campaign?
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Dynamic content or how can communication be personalized through email
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E-mail marketing facing spam
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E-mail marketing generates the biggest respond rates
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Efficiency in anniversary messages
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Email marketing & social media integration
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Email marketing, more than a simple newsletter
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Email marketing: arts or science?
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Email render rate - The new indicator in email marketing campaigns measurement
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Essential elements for building a relationship
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Eternal question: Video in email?
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Explanations regarding legal aspects about spam in Russia
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Explanations regarding the unsubscribe process in Germany
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Explanations regarding unsubscribe process in Germany
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Face to face with deliverability in email marketing
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Final Amendments to 'E.Privacy' Directive
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Genereaza lead-uri si creste listele de abonati folosind targetarea comportamentala.
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Grow your clients loialty through email integrated contests
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How do email and social media work together?
Everybody speaks about it. Actually, everybody speaks only about this: social media. In fact, they speak how social media integrate with email. This is not a love-hate relationship, as they say, but ...
How spam world has evolved, via Project Honey Pot
Our friends at Project Honey Pot has launched today a very interesting report, some of there data are:
- Monday is the busiest day of the week for email spam, Saturday is the quietest
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How to create efficient birthday emails
According to a study conducted by MailerMailer and published by ClickZ, anniversary emails may turn out a conversion rate 60% higher than other emailed messages that carry the same offer. Research ...
How to Delegate the Acquisition of New Subscribers to the Subscribers Themselves
E-mail marketing has become a mature channel, whose formulae for the valorisation of an e-mail address and performance indicators are well known. Like in the case of any traditional channel, ...
How to grow your database
E-mail marketing campaigns can be profitable for any sort of business, no matter what kind of service or product they provide. Nevertheless, success in email marketing depends on the quality and size ...
How to maintain a good online reputation?
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How to make money from a newsletter
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How to optimize the transactional emails
When you start an email marketing campaign, think that any email has a certain value. It can be a welcome message, a confirmation of subscription, an anniversary message or simply an ...
How to pass from 'Received' to 'Read' in email marketing?
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How to plan your holiday email campaigns
Have you already started to plan on your holiday campaigns? Because if you want to be successful, then you have to start doing everything early and now it’s time to start. On top of ...
How to sale through email on holidays
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How to use behavioural analysis in a creative manner
Recently I heard people talk during a conference about predictive analysis, which involves making estimates of the future evolution of marketing phenomena. The process usually starts offline, ...
How you regain inactive subscribers?
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HTML5 - The next big thing
HTML5 is already expected as “the next big thing” for both web and email marketing. HTML5 will take HTML 4.01, XHTML 1.0 and DOM Level 2 HTML to the next level.
The purpose of HTML5 is ...
Indicators in list clean-up
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Indicators in lists clean-up
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Law of electronic commerce - 365 since the 7th of June 2002 (Legal document which reglements in Romania the unsolicited commercial sending of messages)
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Lifetime value vs short time profit
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Loyalty actions efficiency measures in recomandations also
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Loyalty or how important is to keep your clients close
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Loyalty through e-mail in Romania?!
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Make the most of your email preheaders
All of the elements that make up an email can be made the most of one way or another. The Subject field, the From field, the layout, the landing pages, the call-to-action buttons, they all ...
Make your holiday email unique!
Any email which you send can turn into a genuine sales tool. So, make the most of it and optimize your emails in any circumstance.
We’re now on the home run to the winter ...
Marketers, running after newsletters subscribers
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Microphone test in email marketing: A/B test
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Mistakes in email communication (II)
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Mistakes in email communications (I)
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Miths and lies in e-mail marketing
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More efficiency through correct integration of clients data
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New subscribers, future clients
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Newsletter design, deliverability & interactivity. Do you think that a newsletter may be projected anyhow?
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Persuasion in email marketing
Persuasion architecture, a theory developed by the two experts in optimizing conversion, Bryan and Jeffrey Eisenberg, is a marketing approach from the perspective of the customer’s ...
Prepare your email for holidays
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Reglementations regarding 'privacy' and electronic communications in UK (2003)
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Relevancy - principal ingredient in a prescription of a success company of email marketing
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ROI in social media
Many people consider that social media are a free communication channel, because some free tools are used and because those who first started to use social media tools did so because they liked to ...
SEND-TO-A-FRIEND : Bacause a friend recommendations is stronger than traditional publicity
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Send-to-a-friend button versus share on Facebook/Twitter
The already classical and ubiquitous “recommend” button that you will always find in newsletters and other emailed messages is probably the first facility ever that enabled subscribers to ...
Solutions for database growth
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Solutions to integrate video content in emails
Well, yes, now there is a solution to integrate video content in emails!
You may have been tempted to insert videos in your emails on countless occasions, taking into account that the new ...
Something about loyalty
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Subscribers interest for newsletters is growing
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Succes in email marketing: segmentation
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Surveys: the best feedback
In terms of efficiency and costs, a very useful way of getting more information about clients or potential clients who are on your subscribers’ list is to send questionnaires via ...
The elements of a loyality strategy
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The imperative of relevance: why and how to become more relevant
According to the countless studies that research companies have conducted along the years, consumers are mostly troubled by the senders’ failure to comply with the relevance criterion of the ...
The importance of reputation in email marketing
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The key element of the newsletter? The Subject
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The newsletter - more than an efficient loyality instrument
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The power of call-to-action - Make them click!
Whatever you do or whatever you use in your email to win new clients or subscribers, don’t forget about how you urge them, you encourage them and motivate them to do something. The way you use ...
The truth about deliverability in email marketing: 1 of 5 does not reach destination
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UE Directive regarding Personal Data Protection
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What about a unique email for each of your subscribers?
People want to get what they ask for, so why don’t we do that? Modern marketing speaks about one-to-one communication, about handling every person differently, according to their preferences ...
What does not interest me
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What is the best frequency for sending newsletters?
What is the optimal frequency for email marketing to be able to optimize response rate? Is it one email a quarter, week, month or day? Does the well-known formula “less is more” ...
Which is the perfect moment for sending newsletters?
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Who reported me?
We all want a positive feedback about our email marketing campaigns, but we don’t always get it. What makes things worse is that, while waiting for a positive answer, we sometimes end up having ...
Would you like fries with that? or how to integrate cross-selling into a newsletter
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