We are very pleased to welcome a new leader who recently joined our portfolio of clients. We’re talking about  Yellow Pages, the market leader in Romania’s classified guidelines. The company chose us in order to develop a personalized communications with its’ customers.

Together with Yellow Pages we will develop a communication strategy for promoting new products and services, product enhancements and new features of the portfolio, company's sites, promotional offers, etc. personalized payment reminders.

"We have become leaders first of all thanks to our customers who are absolutely essential to maintain a close relationship with. For them, we have noticed the potential of customized communication. We  found at White Image the right solutions both in terms of how to communicate and in terms of proper management of databases ", says Iulian Boanta, marketing manager for Yellow Pages

Yellow Pages newsletters will enable tens of thousands of companies in the company’s portfolio to contact the consultants much faster and much easier to get more information.

About Yellow Pages

Yellow Pages is the market leader in Romania classified guides market, holdin around 70% of this market. Since 2010, Yellow Pages SA is part of Heise Medien Group, European leader in business information publishing guides locally.

Paginiaurii.ro was relaunched in December 2008, turning into a powerful and complex business search engine. The company's portfolio brands include Yellow Pages, paginiaurii.ro, White Pages, Contact B2B and Pagitur, m.paginiaurii.ro mobile site, CD Gold. The company publishes 17 guides annually, with a circulation of over 800,000 copies, providing information in print media, online and multimedia applications.