White Image has recenlty launched a new tool that integrates email marketing with social media. It’s called 7w and:

- Helps users run multiple strategies to integrate emailing with social media;
- Enables users to share email content in their main social networks (Twitter, Facebook, LinkedIn, MySpace, Digg);
- Measures in detail in the impact of the shared content.
7w means who, what, why, when, where, whom, whose and there are three incorporated services that respond to these questions:
- 7w social media integration enables subscribers to share the information they get in their newsletters, with just one click of the mouse, with their social networkers, and providers marketers with all of the statistics they need in order to create a strategy based on social media.
- 7w social content puts White Image’s experience at the disposal of users who will be able to manage – on an either automatic or individually customized basis, for every social network – the content that every person wants to share directly, with just one click of the mouse, in any of Facebook, Twitter, or LinkedIn.
- 7w social follow-up provides an opportunity to target, also with just one click, the most active subscribers in online communities or only those connections in just one certain online community.
 

Please visit 7W to get more details.