Every year, retailers are trying to fully exploit the opportunities offered by the winter holidays. Some succeed, some don’t. Email Marketing Guide "Holidays in retail" explores the practice of the most successful brands, indicates the things that are unexploited by the marketers and those who are exploited.

In order for sales through email to have the expected results, the communication must follow certain essential steps.

Thus, "Holidays in retail" presents an investigation of methods that can be used to increase sales and increase the database, the gathering of information, the steps to follow in due course, the relevance of the messages, the innovations of the holiday messages, or on how to achieve an upward sale trend both before and during holidays (on Christmas Day and New Year’s Day), but also after they are over.

Our White Paper lays the stress on the segmentation of the messages, their wording and the recommendations are also based on instances of the successful campaigns that have taken place in other countries.  

If you want to know how holiday messages are efficiently worded, you may request HERE a free copy of the Guide.