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Resources
Articles
- Email Marketing Strategy
Persuasion in email marketing
3 tactics of using dinamic content in the email marketing programme
How to grow your database
What is the best frequency for sending newsletters?
How to use behavioural analysis in a creative manner
The imperative of relevance: why and how to become more relevant
How to create efficient birthday emails
Convergence - more than a word in fashion
How to Delegate the Acquisition of New Subscribers to the Subscribers Themselves
How to plan your holiday email campaigns
Prepare your email for holidays
Email marketing, more than a simple newsletter
How to sale through email on holidays
The newsletter - more than an efficient loyality instrument
Essential elements for building a relationship
The elements of a loyality strategy
Lifetime value vs short time profit
Would you like fries with that? or how to integrate cross-selling into a newsletter
Grow your clients loialty through email integrated contests
Administration strategies of frequency preferences
How to optimize the transactional emails
Make your holiday email unique!
- Trends and Tips
Copywriting tips for email
Send-to-a-friend button versus share on Facebook/Twitter
HTML5 - The next big thing
Solutions to integrate video content in emails
ROI in social media
Make the most of your email preheaders
How do email and social media work together?
Subscribers interest for newsletters is growing
Mistakes in email communication (II)
Mistakes in email communications (I)
SEND-TO-A-FRIEND : Bacause a friend recommendations is stronger than traditional publicity
About a banner eficiency inserted in a newsletter
Miths and lies in e-mail marketing
2006 in email marketing
A new beneficiary of newsletter: the advertiser
How to make money from a newsletter
Administration strategies for frequency preferencies
- Segmentation, Targeting & Email Personalization
Building the complete profile of your subscriber
Surveys: the best feedback
What about a unique email for each of your subscribers?
Email marketing: arts or science?
What does not interest me
Segmentation -
Relevancy - principal ingredient in a prescription of a success company of email marketing
Dynamic content or how can communication be personalized through email
Succes in email marketing: segmentation
- Email Marketing Legislation
How spam world has evolved, via Project Honey Pot
Law of electronic commerce - 365 since the 7th of June 2002 (Legal document which reglements in Romania the unsolicited commercial sending of messages)
Explanations regarding the unsubscribe process in Germany
Explanations regarding legal aspects about spam in Russia
Reglementations regarding 'privacy' and electronic communications in UK (2003)
Explanations regarding unsubscribe process in Germany
UE Directive regarding Personal Data Protection
Final Amendments to 'E.Privacy' Directive
Antispam legislation in New Zeeland
Changes in CAN-SPAM Act - May 2008
CAN-SPAM Act 2003 (Controlling the Assault of Unsolicited Pornography And Marketing Act of 2003. Legal document in USA)
Antispam legal document in Canada (approved by the Parliament - April 2009)
- Creation Email - Design, Copywriting & HTML Tips
The power of call-to-action - Make them click!
The key element of the newsletter? The Subject
How to pass from 'Received' to 'Read' in email marketing?
Newsletter design, deliverability & interactivity. Do you think that a newsletter may be projected anyhow?
Eternal question: Video in email?
- Delivery & ISP Relations
Who reported me?
The importance of reputation in email marketing
How to maintain a good online reputation?
E-mail marketing facing spam
Deliverability, more than a simple indicator in email marketing
Face to face with deliverability in email marketing
The truth about deliverability in email marketing: 1 of 5 does not reach destination
Discover what reputation means in email marketing
Again about reputation in email marketing
3 advantages in utilization of an ESP (Email Service Provider)
Colect addresses efficiently based on indicators
- Indicators and Email Marketing Tests
Absolute truth in communication on email through A/B test
A/B Tests : The Mathematics behind email marketing
Do we correctly evaluate the success of an email marketing campaign?
About email and prime time
Which is the perfect moment for sending newsletters?
Loyalty actions efficiency measures in recomandations also
E-mail marketing generates the biggest respond rates
Customer information tracking
Efficiency in anniversary messages
Indicators in lists clean-up
Email render rate - The new indicator in email marketing campaigns measurement
Microphone test in email marketing: A/B test
- Loyalty
Loyalty through e-mail in Romania?!
Something about loyalty
Loyalty or how important is to keep your clients close
- Development administration lists/databases
More efficiency through correct integration of clients data
How you regain inactive subscribers?
New subscribers, future clients
Marketers, running after newsletters subscribers
A new list of subscribers for e-mail marketing?
Solutions for database growth
Indicators in list clean-up
Collect addresses efficiently based on indicators
- Landing page optimization
8 seconds to create a conversion
Research and white papers
INSIDE 2011, the 6th edition. 2010-2011 email marketing trends.
Engagement tactics in email - A conversation guide with your subscribers
Holidays in retail - email marketing guide
Inbox Review 2010 - The most utilized email clients in Romania
INSIDE 2010, the 5th edition. A complete analysis about the way the email messages were read in Romania in 2009
Inside 2007
Delivery Report 2006 - 2007
Inside 2008
Inbox Design Inside 2008 - study regarding email clients distribution used in Romania
INSIDE 2009 - the study analyzes the way newsletters have been read in 2008
Dictionary
Email Marketing Dictionary
Latest resources
INSIDE 2011, the 6th edition. 2010-2011 email...
Persuasion in email marketing
3 tactics of using dinamic content in the email...
Latest news
White Image provides email marketing services...
White Image is working for the European Parliament
Brand engagement - Email marketing Guide on how...
Latest studies
INSIDE 2011, the 6th edition. 2010-2011 email...
Engagement tactics in email - A conversation...
Holidays in retail - email marketing guide
Retain their attention
Resources
Articles
Loyalty
Loyalty or how important is to keep your clients close
Loyalty through e-mail in Romania?!
Something about loyalty
Landing page optimization
8 seconds to create a conversion
Development administration lists/databases
A new list of subscribers for e-mail marketing?
Collect addresses efficiently based on indicators
How you regain inactive subscribers?
Indicators in list clean-up
Marketers, running after newsletters subscribers
More efficiency through correct integration of clients data
New subscribers, future clients
Solutions for database growth
Email Marketing Strategy
3 tactics of using dinamic content in the email marketing programme
Administration strategies of frequency preferences
Convergence - more than a word in fashion
Email marketing, more than a simple newsletter
Essential elements for building a relationship
Grow your clients loialty through email integrated contests
How to create efficient birthday emails
How to Delegate the Acquisition of New Subscribers to the Subscribers Themselves
How to grow your database
How to optimize the transactional emails
How to plan your holiday email campaigns
How to sale through email on holidays
How to use behavioural analysis in a creative manner
Lifetime value vs short time profit
Make your holiday email unique!
Persuasion in email marketing
Prepare your email for holidays
The elements of a loyality strategy
The imperative of relevance: why and how to become more relevant
The newsletter - more than an efficient loyality instrument
What is the best frequency for sending newsletters?
Would you like fries with that? or how to integrate cross-selling into a newsletter
Creation Email - Design, Copywriting & HTML Tips
Eternal question: Video in email?
How to pass from 'Received' to 'Read' in email marketing?
Newsletter design, deliverability & interactivity. Do you think that a newsletter may be projected anyhow?
The key element of the newsletter? The Subject
The power of call-to-action - Make them click!
Segmentation, Targeting & Email Personalization
Building the complete profile of your subscriber
Dynamic content or how can communication be personalized through email
Email marketing: arts or science?
Relevancy - principal ingredient in a prescription of a success company of email marketing
Segmentation -
Succes in email marketing: segmentation
Surveys: the best feedback
What about a unique email for each of your subscribers?
What does not interest me
Delivery & ISP Relations
3 advantages in utilization of an ESP (Email Service Provider)
Again about reputation in email marketing
Colect addresses efficiently based on indicators
Deliverability, more than a simple indicator in email marketing
Discover what reputation means in email marketing
E-mail marketing facing spam
Face to face with deliverability in email marketing
How to maintain a good online reputation?
The importance of reputation in email marketing
The truth about deliverability in email marketing: 1 of 5 does not reach destination
Who reported me?
Indicators and Email Marketing Tests
A/B Tests : The Mathematics behind email marketing
About email and prime time
Absolute truth in communication on email through A/B test
Customer information tracking
Do we correctly evaluate the success of an email marketing campaign?
E-mail marketing generates the biggest respond rates
Efficiency in anniversary messages
Email render rate - The new indicator in email marketing campaigns measurement
Indicators in lists clean-up
Loyalty actions efficiency measures in recomandations also
Microphone test in email marketing: A/B test
Which is the perfect moment for sending newsletters?
Email Marketing Legislation
Antispam legal document in Canada (approved by the Parliament - April 2009)
Antispam legislation in New Zeeland
CAN-SPAM Act 2003 (Controlling the Assault of Unsolicited Pornography And Marketing Act of 2003. Legal document in USA)
Changes in CAN-SPAM Act - May 2008
Explanations regarding legal aspects about spam in Russia
Explanations regarding the unsubscribe process in Germany
Explanations regarding unsubscribe process in Germany
Final Amendments to 'E.Privacy' Directive
How spam world has evolved, via Project Honey Pot
Law of electronic commerce - 365 since the 7th of June 2002 (Legal document which reglements in Romania the unsolicited commercial sending of messages)
Reglementations regarding 'privacy' and electronic communications in UK (2003)
UE Directive regarding Personal Data Protection
Trends and Tips
2006 in email marketing
A new beneficiary of newsletter: the advertiser
About a banner eficiency inserted in a newsletter
Administration strategies for frequency preferencies
Copywriting tips for email
How do email and social media work together?
How to make money from a newsletter
HTML5 - The next big thing
Make the most of your email preheaders
Mistakes in email communication (II)
Mistakes in email communications (I)
Miths and lies in e-mail marketing
ROI in social media
SEND-TO-A-FRIEND : Bacause a friend recommendations is stronger than traditional publicity
Send-to-a-friend button versus share on Facebook/Twitter
Solutions to integrate video content in emails
Subscribers interest for newsletters is growing
Research and white papers
Delivery Report 2006 - 2007
Engagement tactics in email - A conversation guide with your subscribers
Holidays in retail - email marketing guide
Inbox Design Inside 2008 - study regarding email clients distribution used in Romania
Inbox Review 2010 - The most utilized email clients in Romania
Inside 2007
Inside 2008
INSIDE 2009 - the study analyzes the way newsletters have been read in 2008
INSIDE 2010, the 5th edition. A complete analysis about the way the email messages were read in Romania in 2009
INSIDE 2011, the 6th edition. 2010-2011 email marketing trends.
Dictionary
Email Marketing Dictionary
Effectively manage aspects of email marketing campaigns: list management, deliverability and analysis.
Manage the sales process. From the prospect status to the customer status can be only one step.
Monitor your campaigns ROI.
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