We were awarded by the most prestigious email marketing competition in the world - MarketingSherpa
2009 – Gold in the Best Limited Series Email Newsletter for Marketing Purposes category for the Renault Koleos Caravan campaign
The emailing campaign for the Renault Koleos Caravan was created in order to suppose the launch of Koleos in Romania, but also the dedicated website – www.aventura-koleos-4x4.ro, through a caravan that toured the most important cities in Romania. The purpose was to create a relationship with Renault, to involve subscribers and ultimately to generate sales. The campaign reached its target, but it also stood out due to a multiply demographical targeting, since emails were only sent to persons who lived in the cities where the Caravan had stopped.
.jpg)
2008 - Gold Consumer in the Best Postcard-Style Campaign category for the Renault SIAB campaign
The campaign was designed for the International Car Show in Bucharest (5 - 14 October 2007) and the purpose was to attract subscribers for the newsletter when visiting the Renault stand. The design and delivery strategy of the campaign relied on the configuration of the database, the timing of email deliveries opposite the Auto Show, as well as on the visual content preferences and taste of subscribers.
.jpg)
|