| SUCCESSFUL EXAMPLES |
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| Servicing clients based on the brand values |
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The state-of-play
There are few companies that, faced with a major re-branding process, get to adjust their entire personnel in the first line, even the staff working in the support departments, to the new strategy. An organization with tradition in the IT&C sector, a genuine international standard in this field of activity, had the courage to quickly bring the philosophy of the new brand within the company. To get an entire organization to follow a radical cultural change, so as experiences provided to clients are indeed related to the new brand,
Human Invest suggested and implemented BrandYou™.
The Human Invest Solution
The project seemed as natural as it could be: during one of the conversations a member of our project team (Clients Team) had with a representative of the client, the latter requested from us a program that should underline the new corporate message wanted to get to clients: individuals matter, they are full of life and they are no longer a mere wheel of the system, they are more autonomous and more proactive in relation to the solutions they suggest, and our services are full of energy and unique colors !
• The consequence was one of the simplest: in a first phase, the organization got split in groups standing for, on one hand, the support departments, and, on the other, the services division.
• Then came meetings with the managers of departments where we presented our program and the way in which it adjusts strategic priorities to consolidate inside the new brand of the company as well as possible, what individuals have to gain and what the company has to gain.
• Then, we adapted the BrandYou™ program and provided participants with an experience showing them, on one hand, an extremely pragmatic perspective on their professional performances and success, and, on the other hand, the program was an excellent opportunity to connect individuals, thanks to vivid debates, to the new brand of the company.
Outcome
This signal given by the top management reinforced the new brand’s credibility and clearly showed that it was not just about posters and different marketing stuff, but also about a new organizational culture supporting that. This project continued with several leadership sessions for managers, sessions aiming at the same objective - an organizational culture that should supply excellent services to clients! |
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Human Invest is a Premier League company in the arena of training and
organizational development consultancy services, present on the Romanian market since 1998.
We are recognized for conceiving and implementing programs which offer managers an authentic experience towards improving their leadership
performances, and thus we support companies in becoming more and more engaged in delivering excellent services for their clients.
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