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Conference : Digital Profitability
New Media brought major changes in a media consumer psychology. This process has forced media companies to reconsider theirs editorials politics and to look for another communication niches. What was the concrete meaning of this process? What costs and benefits imply that for media companies?
How media companies have grown digital businesses? Innovative media companies are planning for the digital future by developing strategies and new products for Internet and mobile platforms, including:
WebTV
Mobile subscriptions and downloads
Video advertising
Aggressive display advertising sales
Long Tail strategies
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Main Speakers:
Leon Levitt - Vice President, Digital
Media, Cox Newspapers (USA)
Prof.dr. Jo Groebel Director, The
German Digital Institute(GER) |
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Session I: Internet & online advertising
Revenues from online advertising have the most spectacular growth. A ZenithOptimedia study revealed that in 2007 for example the investments in online advertising were 24 billions dollars comparative with 18 billions dollars in 2006. This number is 1 billion bigger then outdoor advertising revenues and represents almost 6 % from revenues from all over the world..
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How are business models, channels, and technologies evolving to address and enable the needs of businesses and properties targeting online consumers? |
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What is the impact of emerging business models and new distribution channels on traditional media players, and how do they remain relevant? |
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What are the strategies of online leaders? How we can build a successful campaign? |
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How is the value of content - and the consumption and monetization of content - altering the economics of the content value chain? |
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How technology changes the way people create and distribute content, what are the effects on mass culture? |
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What are the most efficient tools in online campaigns? How one company may develop the most attractive online campaigns? |
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What a great impact have those campaigns vs traditional advertising? |
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Building new, niche websites to grow online advertising inventory |
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Click click… Exit: How user-friendly is your website and what should you do to make it work?
Are viral campaigns really the answer to cheaper online marketing?
How can you track the success of your digital campaigns and ensure a return on your spend
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Main Speakers:
Petar Pavic (CRO) Head of R&D at Europapress Holding |
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Session II. Mobile advertising. Are Mobile Phones Really The New Marketing Tool Of The Future?
Mobile phone worldwide spreading ( one man=one telephone) has made it extremly attractiv for advertising companies. Mobile phone jump into a new ethap and idetify a new income source:
mobile advertising
Learn how to make the most of the cell phone medium and know what to expect from this powerful marketing tool in the future
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Mobile advertising: what contains a mobile campaign ?What are the benefits of such of campagne |
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What costs involves a mobile campaign comparative with classical methods? |
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What instruments are used by an advertising company for such a campaign |
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What platforms exists? |
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What is the added value for the client? How about for the brand that use such a campaign? |
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Main Speakers:
Jasper de Vreugt, Head of Sales EMEA, MADS
Robert J. de Heer - EuroMapsMania, Switzerland
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Session III : Web 2.0
Are you talking to your market in the right place and at the right time? Find out all about social networks, web 2.0, online communities and the future of marketing on blogs
How companies are driving traffic and making profits by changing their companies from a one-way, "monologue" to a two-way "dialogue." Speakers will discuss how media companies are driving page views and more time spent with content, thereby attracting larger audiences and profits. Some content attracts more users for longer periods of time, which can be parlayed into more revenues. Media companies are delivering on the promise of Web 2.0 by developing revenue-making interactive content with:
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Citizen generated content including blogging, photo and video contributions. |
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Inviting the public to contribute breaking news content via Internet and mobile photo galleries. |
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Interactive graphics: A multimedia phenomenon, whereby users interact with multi-media content |
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Making money from new citizen-generated content.
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Main Speakers:
Melanie Shah, Business Development Manager (Newsplex),IFRA
Danny Dagan,New Media Consultant
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