Hotmail will use user behaviour to place messages in Inbox or Junk

Following Google’s announcement, Microsoft people announced new functionalities for Windows Live Hotmail whereby they intend to use the behaviour of users to influence the delivery of messages to either Inbox or Junk.

This new feature supposes that the individual behaviour of a user can use the deliverability of a message from a source to a user. The way in which a user interacts with messages coming from a certain source can influence Hotmail into delivering that message directly to the inbox or the junk folder, without taking the suggestion of antispam filters into consideration.

Indicators that are used to determine the behaviour of hotmail users: Read the rest of this entry »

Gmail announces the smart email client – Priority Inbox – The relevancy becomes more important

Priority Inbox will allow the organizing of the Inbox so that the emails are prioritized. Gmail will help users identify the important emails for them. The following indicators are considered:

• Which emails were opened
• To which emails they replied

Emails will be organized in 3 sections:

• Important and unread
• Marked by users as important
• Everything else

The users will have the possibility of prioritizing their Inbox, marking the important and unimportant emails. Specifically, if an email is important for a user and the user reads it, the respective sender will be prioritized.

If a user doesn’t read your emails, these ones will be de prioritized.

If a user reads your emails and marks them as being important, the new function will grow their priority in future.

“Priority Inbox” will be available for Gmail users in approximately 2 weeks. The new system will influence directly the senders’ reputation and is considered to be a challenge for them in order to raise the relevance of the email messages.

The philosophy “Mail’em all.Someone is going to buy…” is not working anymore.

More details about “Priority Inbox”, here.

Inbox Review 2010 – the email clients’ ranking changed

We thought about how could we help marketers optimally implement their email marketing campaigns on email clients. We did this because every email client is important and yet different from the others, while design rules are absolutely essential.

This is how Inbox Review 2010 was born. Now with a new issue, it is the only study related to the email clients’ local distribution, an analysis of email clients that B2B and B2C newsletters subscribers use. We have to note that, for this study, we processed information obtained only in the moment images/pictures included in the email messages were displayed on the recipient computer.

The study includes data collected and processed between December 2009 – February 2010, coming from 250,038 unique email addresses: 246,299 users subscribed to B2C newsletters and 3739 to B2B newsletters. Read the rest of this entry »

About targeting in the online publication Iaa.ro

The question of the IAA online publication, regarding the targeting in the marketing field, had a natural response from us and even a plea on its importance. There’s no need to say how much it counts for us and how many strategies we proposed to our clients, in which we develop ideas for an efficient segmentation, in order for the email messages to be more relevant and thus, with results.

Read here Andrei’s opinion on this issue.

Hostway Romania in White Image’s portfolio

We’re saying “Welcome!” to our new customer, Hostway Romania. Thus, we add to our leading companies portfolio, the most important hosting provider in Romania.

We will handle everything concerning the emails sending to the company’s customers and the database administration for both Hostway and Blogway, the last being an instant blogging service.

The newsletters are personalized and will have different themes in each issue, the aim being to maintain an open dialogue with customers, to tell them about services thay can benefit from Hostway and Blogway, and provide support for any problems encountered. The first newsletter was sent for Blogway.

We are very happy with what the Hostway’s representatives said about us:
“I contacted White Image because I wanted to know if the services they offered were up to the acquired customer portfolio. When we met, it was easy to realize that they understood the field and had detailed technical knowledge. These things gave us confidence in them and we did together a test project. The results were very good and we decided to continue. What we liked about them? Besides that you can rely on their know-how, they are very open and proactive. They keep you informed and carefully follow the project until the end. It’s a pleasant surprise to see an agency so dedicated to their clients. ”

Thank you!

New regulations in email marketing

Two major initiatives are discussed by the U.S. Congress regarding privacy protection who can influence the online and email marketing industry. Federal Trade Commission has an important role, being the well-known organism that fights against the online abuse.

The two regulations regarding email marketing are: Read the rest of this entry »

Cart Abandonments – valid lead sources for sales

The online shopping cart is abandoned whenever a buyer adds a product in their cart, but then gives up on that order. Although it seems to be impossible, at first sight, you can win these buyers back. Moreover, taking into account that users have to log in before they add a product to their shopping cart, the abandonment of a cart should not be regarded as a loss, but as an opportunity, because you do have information about those users (based on the contact data that you have) and their preferences are known (because you can analyse the abandoned products).

The most frequent reasons for abandoning the cart fall down into three categories (according to the statistics made by McAfee, one of the largest IT security companies in the world): Read the rest of this entry »

Over 100 million emails analyzed by White Image in INSIDE 2010

Because we are more than a supplier of email marketing and we try to offer Romanian marketers the best landmarks in the field, five years ago we carried out the first survey about the manner in which Romanian people read the emails they receive.

INSIDE is already acknowledged in the online communication industry in Romania and we have recently launched its fifth edition: INSIDE 2010. As usual, it brings novelties. Because yes, the email marketing indicators are not the same, they have increased even more compared to previous years.

This time we have analyzed over 50 million emails more than in 2008, namely over 100 million emails, representing 11,235 campaigns. Read the rest of this entry »

Why do they leave my list or the reasons why an email list shrinks

Sooner or later, you will be faced with this problem, your subscriber list gets shorter. Not only that the problem occurs when the list shrinks, but it is not good when the list stays as it is. But you should know that it does not matter how long the list is, but how good its quality is, meaning you have email addresses obtained with people’s permission, they are valid and not lastly they are active too.

Churn

The churn list is the specific catchword in the email marketing dictionary which is used whenever a list of subscribers gets shorter. According to the dictionary, churning “is a measure taken whenever an email list tends to shrink. This is the number of deletions from an email list divided by the size of the list over a certain amount of time. A high churn rate may become costly over the time and may be caused by poor-quality lists, which are untargeted and have a mediocre content or an improper sending frequency.”

According to surveys, churning will cut 30% off your subscribers’ list every year. Read the rest of this entry »

Social Responsibility in Brand Communications – Case Study

Collecting funds for certain social causes, appealing to people to make them become aware of certain issues such as global warming, environmental pollution, etc. are delicate subjects which should be treated as such. To reach the soul of the people and make them to adopt your cause, you must communicate directly with them and make them feel you think and are like them. Make them support your cause!

In the last two years, on the occasion of Earth Hour, we conceived special messages for SEAT, based on 2 objectives: attract attention to this event and boost the subscribers’ commitment for the respective message sent by email and meant to attract as many positive reactions as possible for the Earth Hour action. Read the rest of this entry »

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